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Tysons Startup Uses Artificial Intelligence to Help Non-Profits

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A Tysons tech company wants to boost fundraising and marketing efficiency for both non-profits and businesses by using artificial intelligence. BoodleAI (1751 Pinnacle Drive), which eventually branched out to also create GuidonAI, began as a small startup roughly three years ago and managed to expand its client base to include around 30 non-profit groups and businesses. BoodleAI works with non-profits to expand their donor bases, while GuidonAI exclusively works with businesses to boost marketing strategies, France Hoang, the chief strategy officer and co-founder, told Tysons Reporter. Both companies offer predictive analytics to help organizations by taking the clients' pre-existing data and cross-referencing it with more than 500 other data points on each person, using only names and email. All of the data sets are then analyzed by AI to come up with a predictive model that will be tested for power and reliability, according to the company's website.